A collection of marketing, branding and digital marketing work, blending creativity, strategy, and data-driven insights. These projects reflect my learning journey and hands-on experience as a Marketing student.
Featured Projects
Wheels Guru – Marketing Strategy Plan
Digital marketing plan focused on brand awareness, content strategy, community activation, and influencer partnerships.
VitalPaws – Smart Dog Collar Concept
Wearable tech brand concept for pet wellness and safety, focused on UX, branding and value proposition development.
RW Digital – GA4 Analytics
Web analytics insights using GA4 dashboards to inform performance and conversion strategy.
Nanak Foods – Canadian Expansion Strategy
Market research & strategic recommendations for multicultural market growth and product positioning in Canada.
L’Oreal Colorsonic – Market Research Study
Explored consumer behavior, innovation adoption, and competitive landscape for L’Oréal’s Colorsonic product. Developed insights and segmentation recommendations for launch positioning.
FATSO – Sustainability & Brand Strategy
Evaluated FATSO’s sustainability and social impact initiatives and created recommendations to strengthen brand storytelling, community alignment, and competitive positioning.
LulAi – Promotional Strategy
Developed a campaign strategy for Lululemon’s AI-driven personalization tool (LulAI), integrating influencer activation, content themes, and experiential marketing initiatives.
Fashion Act Now – Digital Marketing Strategy
Created a promotional plan focused on social content, influencer partnerships, and community engagement to increase brand visibility and mission awareness in ethical fashion markets.
Resume & Experience
Academic experience in brand strategy, digital marketing, analytics, and consumer research, along with professional retail and client-facing experience.